Extensions and souvenirs | Seth’s Blog

When a brand is successful, there is normally a desire to extend it.

Disneyland was an extension of Disney flicks. It mirrored some of the magic of the videos, but established something new and valuable as perfectly. Disneyland experienced some of the Disney essence and then created some thing additive and new.

Apple did the very same issue with the Iphone in extending the manufacturer of the Mac.

On the other hand, the new Leica view is just a memento. It is not a far better look at. It is not far more of a Leica than any of a dozen other overpriced watches could be seen to be. It’s only there to remind you that you preferred the primary. It’s a souvenir of a sensation, not the creator.

Absolutely nothing mistaken with a souvenir. I’m certain Leica will make a revenue from their view with minimal harm to the assure that the model alone can make. But make as well quite a few souvenirs and you come to be a hollow shell, losing the prospect to make the change you seek out.

The crappy t-shirt you bought at your beloved musician’s concert is a souvenir, but they shouldn’t count on that as their legacy or the engine of their growth.

All day, specific creators have to make alternatives about what they are going to do upcoming. From time to time we can produce an extension. And sometimes, we decide to make a memento alternatively.

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