What Was All That Media Monitoring Talk About?

The 3rd installment of HBO Max’s strike series “Succession” was one particular of the most very expected seasons of tv in 2021. For these who do not look at, Succession follows the dysfunctional Roy family, whose patriarch, Logan Roy, owns and operates the biggest media and entertainment firm in the earth.

The 2nd time ended in thrilling style, with Kendall Roy, Logan’s son, double-crossing his father in a surprising push convention where by he was supposed to acquire the fall for a organization scandal, but as an alternative implicated his father in the scandal and a host of cover-ups and illegal action.

But, this is a blog about PR, communications and media relations, so more than enough about the plot summary. As an alternative, let’s talk about how Period 3 began with Kendall Roy concentrated on having his media checking tools and technique in area as he will get completely ready to just take on his father and snatch his media empire away.

As Kendall leaves the push conference, he asks his bumbling cousin Greg to start off monitoring the media and common public for reaction to his statement about his father. Greg, who never very understands what is heading on in any scenario, agrees to aid without having comprehending what accurately is included he is fundamentally making an attempt to manually keep observe of the reaction to Kendall’s push meeting throughout all of the online and social media till a additional official answer is available.

Naturally, this technique fails, and it fails in hilarious fashion (at just one level, Greg responds to Kendall by declaring that his main takeaway from the media coverage is that “the world-wide-web is big”). He is remaining trying to write down unique tweets, which is each humorous and pathetic. But putting the humor of the circumstance aside, this episode helps make a salient point about the worth of a actual-time media monitoring platform, primarily in the course of a major information party or disaster. Hoping to observe all the suitable media and general public sentiment for a brand is unachievable, as Greg demonstrated.

But even a remedy like Google Alerts, or a system that does not offer entry to all media forms, is not adequate in the most essential times for a brand name. Somewhat, an all-in-just one Earned Media Suite that delivers tracking and sentiment evaluation for Tv set, radio, on line information, social media and podcasts is what Kendall Roy – and all companies and manufacturers involved with their media coverage – desired as he well prepared to acquire on his father.

Succession is one of the most critically-acclaimed and well-liked demonstrates on Television these days, but mainly because of the media and PR focus of the clearly show, there are lessons to be uncovered for any one in communications, PR or media. In the period 3 premiere, the lesson was apparent – really do not get caught like Kendall Roy did, devoid of a extensive media monitoring software in location.

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