Yesterday — #MartechDay, yay! — we unveiled the world 2022 marketing know-how landscape, after using a 12 months off in 2021. It grew a impressive 24% to 9,932 remedies. To make it readable, we essentially made it entirely interactive at martechmap.com, in which you can research, filter, zoom, and far more. It is rather wild.
But despite its intellect-boggling scale, the martech landscape has normally been a sidebar to the actual story of how technological innovation is modifying marketing and advertising. The definitely neat stuff for me is how marketers leverage these equipment with method, talent, and creativeness to obtain remarkable results for their companies and their buyers.
This is why The Stackies: Advertising and marketing Tech Stack Awards are my beloved community celebration in the martech market. Every single 12 months, entrepreneurs enter by sharing a single slide that illustrates their martech stack. They generally shout-out to the precise products they use. But the best kinds convey how they think about their stack conceptually. How does it in good shape into their organizational working system? How does it help their client journey?
Collectively, they give us some insight into how martech is remaining applied.
And, for the reason that it’s also a enjoyment awards plan, a lot of design their stack slides with a minimal added pizzazz. Not always pertinent to the stack’s mission, but entertaining to perspective.
This calendar year, 32 companies sent in stack illustrations. You can see all of them in the no cost Condition of Martech 2022 report we unveiled yesterday — The Stackies start out on website page 31. (And if you want to view the ones from earlier decades, here’s 2015, 2016, 2017, 2018, 2019, 2020, and 2021.)
As is our custom, we donate $100 per capable entry to a non-income. In the past, we’ve donated to companies that encourage diversity and inclusion in martech. This 12 months, given the horrible situation in Ukraine, we’re donating the $3,200 to the International Rescue Committee.
Each individual 12 months, we also decide on 5 “winners” for the awards. I place winners in quotes because, whilst the kinds we decide on are magnificent illustrations of martech stacks that have introduced some thing particularly helpful or creative to their visualization, everybody who contributes to The Stackies is a winner in my eyes. The martech community as a complete wins from this magnificent corpus of actual-globe stack examples.
4 Profitable Stacks from 2021, Up-to-date for 2022
My gratitude is especially enormous for companies who enter The Stackies multiple several years in a row. They give us a window into how martech stacks evolve about time, technically and conceptually.
Four of the 5 winners from previous year’s Stackies — Itaú, Juniper Networks, Philips, and SAS — entered all over again this calendar year with up to date slides, and wow, they’re very seriously brilliant. They entirely qualify as successful entries yet again.
On the other hand, we needed to unfold the love a bit to contributors who didn’t just get last 12 months. So even though we didn’t decide on them as winners for 2022, they seriously are entitled to to be regarded as “standing winners” from past year.
In this article they are:
Itaú, Juniper Networks, Philips, and SAS — thank you so a lot for continuing to lead to The Stackies! These a wonderful way to assistance the broader martech local community.
5 Martech Stacks from New Winners in 2022
However, picking 5 winners amongst all the remaining great entries was challenging. These are the types we picked, but I strongly encourage you to down load the entire set in the Point out of Martech 2022 report and choose out your favorites. Share them on social media and give a shout-out to these corporations to enable them know you enjoy their contributions.
Our five picks, in alphabetical order:
All over again, a massive, deep, heartfelt thank you to all of the entrants to this year’s Stackies. There were so a lot of excellent entries from the AMA, Annum, Cvent, Electronic Arrive at, EC Hispanic Media, Elastic, Ersi, Ink, Lob, LTI, Lumavate, PrismHR, Syngene, TOPENLand, Whirlpool and far more. Check them all out.