Yesterday — #MartechDay, yay! — we unveiled the world 2022 marketing know-how landscape, after using a…
Tag: Martech
Channel, partner, and ecosystem tech is one of the hottest categories in martech today
Jay McBain, formerly of Forrester and now with tech analyst firm Canalys, is the world’s leading…
The latest data on martech and marketing ops careers, and an ode to spreadsheets
50 percent of martech and advertising ops professionals acquired a promotion in the earlier year. Much…
What are we automating in marketing and martech in 2022, and who is automating it?
Apologies for the lull in publishing. I took a extensive, substantially-essential relatives holiday — pretty much…
Marketers keep replacing major martech apps, integration #1 factor for replacements
My good friends at MarTech.org not long ago released their hottest Martech Substitution Survey 2022, where…
Think the martech landscape is big? Here’s the size of the software industry overall
Around the 11 decades that I’ve been publishing the martech landscape, as it mushroomed from ~150…
The 2nd Age of Martech has arrived, and it’s all about convergence in ecosystems
In 2019, I hypothesized that we were on the cusp of a Second Golden Age of…